阅读模拟 13 · 免费试用与订阅陷阱
划词查词是会员功能；查词面板（右上角按钮，或快捷键 /）不限次数，任何单词都能查。
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试卷内划词查词为会员功能 · 右上角查词面板不限
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Every year millions of people sign up for a free trial and forget to cancel it. The companies that run these offers are not careless; the forgetfulness is the business model. A trial that converts a third of its users into paying customers is considered successful, and most of that third never intended to subscribe at all.
Regulators have started to respond. In several countries, providers must now send a reminder before a trial ends, and cancelling must be as easy as signing up. Early evidence suggests that reminders alone cut unintended subscriptions by a quarter, while making cancellation simple cut them by half.
The industry argues that trials let people try a service before paying, which is true. But there is a difference between a trial that informs a decision and one that exploits inattention. The first ends with a customer who knows what they bought; the second ends with a charge that arrives before the customer notices. The cost of the second is not only money. It is a habit of distrust that makes people ignore offers that might genuinely help them.
What does the author suggest about free trials?
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What did early evidence show about reminders?
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What is the industry's defence of free trials?
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How does the author distinguish the two kinds of trial?
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What wider cost does the author identify?
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